Scientific evidence is mounting that plant-based meals reverse ageing, increase cardiovascular endurance and decrease inflammation markers at a cellular level. They help reduce the amount of damage done by free radicals and unhealthy lifestyle choices. Everything that affects the body systemically, affects the brain. How we age determines how we think and how we feel. This, in turn, affects everything else. The Plant Based Challenge is designed to help you discover how differently your body and brain operate when a cleaner source of fuel is supplied. 

Instructions: only eat plant-based meals for 30 days. This means you can't eat meat, dairy and eggs or products containing meat, dairy and eggs. Instead, opt-in for their plant-based alternatives, beans and legumes, fruit and vegetables, mushrooms, nuts and seeds. Replace cows milk with almond, oat or soy milk. If you enjoy yogurts, you can buy their plant-based alternative made from nuts, soy or hemp. There is a huge variety of plant-based cheeses as well if you find yourself missing cheese and crackers. Instead of getting your protein from meat, get it from beans, quinoa, chickpeas, lentils, tofu and tempeh, seitan, nuts and seeds. Some vegetables are also quite high in protein (Calories ratio to protein content) like broccoli and cauliflower.

Once 30 days are up you can judge whether this type of eating is for you and if your health and fitness have improved. Plant-based eating pattern doesn't always agree with everyone but for some it can be life-changing. The only way to find out whether it will work for you is to try.